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Welcome to Linköping University’s Graphic Identity Guidelines 

This page gives information about the brand and graphic identity of Linköping University (LiU). We have collected everything that is part of the LiU profile, and provide examples that we hope will give you inspiration.

Brand strategy and brand platform

All of us who work and study at Linköping University contribute to creating an image of who we are. The way in which each individual acts in contact with the world around us influences the impression others have of us. Competition for researchers, teachers and students is increasing. LiU is to be a “university of international standing – where people and ideas converge and develop”. This can only be achieved with unambiguous communication and conscious work to reinforce the Linköping University brand.

Graphic Identity Guidelines

grafisk manual

Through a consistent and professional use, and through taking responsibility for our visual identity, we all contribute to LiU increasing its competitiveness, identity and visibility. 

The LiU Graphic Identity Guidelines provide information and guidelines for how we together can reinforce the LiU brand. They contain, among other things, information about typefaces, colours, visual and video vocabularies, illustrations, logotypes, and design systems. The guidelines also specify how everything is to be used (business cards, Word and PowerPoint templates, email signatures, brochures, flyers, rollups, in social media, academic posters, etc.). 



File archive

File archive:
Download templates, logotypes and LiU presentations

Through a consistent and professional use, and through taking responsibility for our visual identity, we all contribute to LiU increasing its competitiveness, identity and visibility. 

The LiU Graphic Identity Guidelines provide information and guidelines for how we together can reinforce the LiU brand. They contain, among other things, information about typefaces, colours, visual and video vocabularies, illustrations, logotypes, and design systems. The guidelines also specify how everything is to be used (business cards, Word and PowerPoint templates, email signatures, brochures, flyers, rollups, in social media, academic posters, etc.). 

 

Visual vocabulary in photographs and moving media

Images are a significant cornerstone of LiU’s communication with all target groups. Our visual vocabulary, our photographic expression, is based on the brand platform (purpose, position and promise) and contributes to communicating the LiU brand, and increasing our attractiveness, and increasing our competitiveness. 

A visual vocabulary has also been developed for moving media. The same principles as those for photographs are applied, but some additional factors must be considered. 

More detailed knowledge of the LiU visual vocabulary can be gained by taking our online course. It is also a good idea to read the guidelines for visual vocabulary in moving media and to download photographs from the LiU image database.

 

Language, tonality and message

Tonality is the language-based part of the LiU brand: it is the “voice” of the university. We present here guidelines for language and tonality, and a link to the LiU language guidelines in Swedish and English.

We have drawn up a message platform, based on the LiU brand. This is a tool to create unified communication that mirrors, improves and reinforces the LiU image. Make sure that your message and texts about LiU always agree with the content of the message platform. The platform, which is available in Swedish and English, contains boilerplate texts that describe Linköping University.

 

Typefaces

Linköping University uses four typefaces: Korolev LiU, Miller, Georgia and Calibri. Korolev LiU is the typeface that expresses identity (more information about which is available in the graphic identity guidelines).

Korolev LiU Medium and Bold are available to all LiU co-workers. They are automatically distributed to all computers that have an AD number (as can be seen from a label on the computer).

Communication officers who need Korolev LiU (Light and Thin) and Miller should contact their account manager or IT coordinator at the department, who can install the typefaces. A communication officer who does not use a computer with an AD number should ask the relevant software manager to contact grafiskmanual@liu.se to obtain help with the installation.

Korolev LiU (Medium and Bold) can be manually downloaded. You must be logged in using a co-worker LiU-ID.

 

LiU merchandise

Merchandise is an effective medium of our visual identity. Linköping University is to radiate “quality”. It is therefore important that our merchandise is of high quality. The products are also to signal our position as innovator. This is why we strive to bring innovation to the products that we choose to equip with our logotype. The unceasing work to reinforce this position and permeate our behaviour as one university with one brand must also be reflected by our merchandise.

 

We are LiU - staff and students tell their stories

We continue to develop the LiU brand. At We are LiU, staff and students talk about what motivates them and how they experience Linköping University

 

The Linköping University Seal

The Linköping University seal is used on ceremonial occasions (more information is available in the graphic identity guidelines). Permission to use the seal can be obtained by contacting grafiskmanual@liu.se.

 

Stamps

The design of stamps compatible with the new graphic identity profile has become a matter of discussion. For this reason, a document is now available with recommendations, hints and information about how to order stamps. This document is to function as a support when the need arises.

 

Questions? Contact us

Communications and Marketing division

grafiskmanual@liu.se

 

We work with the LiU Brand and graphic Identity

Mariethe Larsson, Director of Communications

Caroline Westroos, Brand Manager

Peter Modin, Art Director

Tobias Örberg, Communicator

Aferdita Arnryd, International Marketing


Page manager: peter.modin@liu.se
Last updated: 2020-06-30