LiU’s visual vocabulary
Images are a fundamental part of the university’s communication. Images convey feelings, and the images we use play a large part in how we are perceived. For these reasons it is important that the images we use accurately represent us.
With the aim of creating a more distinct identity for Linköping University, the university’s Picture Desk is in the process of developing a new visual vocabulary. With a consistent visual vocabulary, we strengthen our visual identity.
We want the images we use to portray a sense of presence and participation, to generate interest and curiosity. We also want to present various aspects of LiU that people often overlook. We can do this by portraying transformational moments and unforeseen occurrences.
The new visual vocabulary does not mean that images should have a particular style. It does not mean that they should all have the same filter or be cropped a certain way. It is more about increasing awareness of images and their message. What do we want to show? Which messages do we want to convey, which feelings do we want to evoke?
The new approach does not require that all photographs have to be re-taken. It is still possible to use old photographs. The important thing is that we make well-considered choices, and choose images that we believe will evoke the feelings and convey the messages that we want.
Questions? Contact us
Communications and Marketing Division
LiU’s Picture Desk maintains and develops LiU’s visual vocabulary in different channels. It belongs to the Communications and Marketing Division and consists of people who work with images in various ways.
Last updated: 2017-10-18